If you’ve been struggling to attract new customers through your website or social channels, it may well be because the #content you publish is not up to the mark. You’ve got to produce content that resonates with your audience and amazes them in some way.
Creating high-quality content regularly to engage your audience is an important aspect of online marketing. #Content marketing revolves around the efficient distribution of high-quality content, i.e. you should ensure that you share the right kind of content on the right marketing channels to generate an ROI.
This post will share five content delivery styles that you can use to be great at content marketing. Mixing up different styles of content breaks the monotony, and keeps your website visitors engaged. If you understand your audience well, you can decide which content format would be best to get their attention. So let’s look into five exciting content types!
Type 1: Infographics
An infographic uses graphical content to present information in a clear, concise and visually appealing manner. The best part about infographics is that they can convey all your ideas, concepts, market research and accumulated data in a simple, easy to digest and shareable format!
To create an infographic, your market research and data collection team will have to work alongside a talented graphic designer. The trick is to make hard data interesting, by creating an infographic that tells a ‘story.’ Great infographics always have a great first impression on a viewer’s eyes, and there’s something catchy about their headlines, and their design elements.
If you don’t have the liberty to hire specialized graphic artists, you can rely on online tools like Canva, Piktochart, and Venngage to create an infographic. These tools offer free infographic templates which can be used to make high-quality infographics fast. Even thoughInfographics can be slightly expensive; they’re extremely effective in engaging an audience and get shared a lot online!
Here’s what an infographic looks like:
(Image Source: Canva)
Type 2: Blog Posts
Blog Posts are an evergreen content format. They’re cost effective and have serious SEO benefits when optimized for the right long tail keywords. Writing an excellent blog post requires a capable writer, a systematic outline of the post, and most importantly, a great concept. The writer should be able to deliver content of the highest quality while following a reader-friendly outline with an idea that can connect well with your audience.
Generally speaking, there are two types of posts: (1) Long Form Blog Posts that are around 1500 words long, and (2) Short Form Blog Posts that are under 1000 words. Longer posts are ideal for publishing detailed guides, educational research, and for SEO friendly long tail keywords. Whereas, shorter blog posts do not go deep into the detail and get to the point faster. Images are included in both blog posts to engage the reader.
Type 3: Memes
Memes have gained in popularity in the past few years. They’re best utilised to add a sense of humor to your content. People love funny stuff that can crack them up. Memes can go viral and are shared across all social channels and mobile messaging apps. However, be careful not to overuse them, or you risk not being taken seriously by your customers, thereby devaluing your brand.
Memes, unlike Infographics, do not require the expertise of a graphic artist. They can be created online with basic photo editing tools. Add a witty punchline and you’ll have a winning meme. You can use online tools like Meme Generator and Quick Meme that allow you to access popular meme characters and customise as you wish.
(Image Source: Meme Generator)
Apart from memes, you can also consider using animated gifs. They’re fantastic to make your content emotional! Tumblr is a platform which is filled with several animated gifs which can enhance your content and make an impact. You can make your own animated gifs using tools like Giphy.
(Image Source: Giphy)
Type 4: Animated Videos
Video marketing is the future. The term ‘viral’ is generally associated with videos. Animated videos are a great medium that can connect well with your audience and also help you save on significant costs of video production associated with standard videos. Use an online animated video software like wideo.co, and you can create a pretty amazing video in a couple of hours! Add some music or a good voice over, and you’ll be connecting with your audience whenever they visit your site, even while you sleep.
To make an engaging and memorable animated video, you’ll need a well written script, experienced animators, and graphic designers. Compromising on any of the three elements would make the look and feel of your video seem improperly done. On the other hand, a well-made animated video would be viewed, shared extensively, and appreciated by people on video platform websites like Vimeo and Youtube.
You can check out our animated video explaining our agency here.
Type 5: eBooks and Guides
eBooks and guides are more comprehensive approaches to delivering content as they exceed the length of regular blog posts. eBook guides, for example, can cover a topic in detail like this one: “25 Actionable Social Media Strategies You Can Implement Today” which details proven social media tactics to build an audience. eBooks & Guides are often referred to as ‘Gated Content’ as usually they’re only accessible on providing an email address. Use this strategy to your advantage and build your email list with gated content.
An eBook will require a team of writers to dedicate themselves to create unique and useful content. The content, once generated, has to be organized into a particular format, which is organized and easy to understand. Next, a team of graphic designers need to design the cover of the eBook, as well as add images within the content to hold the interest of the reader. You can also consider using online tools that help you create eBooks from already existing blog posts by assembling them. Anthologize and PressBooks are tools that are available for download as plugins for your WordPress blog. Click below to use Pressbooks!
You can use them to export your blogs into an eBook either in EPUB or in PDF format.
Wrapping It Up
In content marketing, it’s important to experiment with the different content formats available at your disposal. Each of the content formats mentioned above has the potential to attract a new set of customers to your brand. So don’t be afraid to experiment and figure out what works best for you!